AboutOur beliefs, Our Efforts and Our Endeavor
Chaturth Business Solutions Pvt Ltd is a Solution Consulting and Execution firm specializing in the fields of Strategic Management; Brand Protection and Product Authentication; Consumer Perspective Management; and Business Incubations.
Founded by, R. Srivatchan, a PGDM from the Indian Institute of Management, Ahmedabad (IIM-A), the firm leverages and relies on hands-on expertise and proven credentials that the founder has got in his 37 years’ experience as practical manager in diverse industries, markets and geographies. It adopts simple yet powerful tools, data analyses to offer apt and disruptive solutions to the management.
It employs experience, expertise and contacts to help bring together solution providers who have the right mix of domain knowledge and functional experience to customize solutions suited to your business requirement. The net result is a more efficient strategic management advice that eventually imprints positive impact on the company’s top and bottom lines and qualitative aspects.
Application of such knowledge and expertise has lead the organization to find a unique approach to Brand Protection and Product Authentication. The 360 degree approach is being propounded for protecting brands from counterfeits. The Business Practice is in a critical stage of maturity and is expected to offer a nearly productized solution to fight counterfeits across the globe.
R. Srivatchan
Close to four decades of managerial experience across functions such as – marketing, finance and human resources – spanning the complete spectrum of Indian manufacturing industry offered R.Srivatchan an unparalleled insight into the workings and challenges of the Indian manufacturing sector.He has the experience of working in Pharmaceutical, Industrial Gases, Corrosion Protection & Coatings, Collective Farming and Automotive industries with the added advantage of having worked hands on in both the eastern & western international markets.
Conceptualized and created the ‘MyTVS’ brand as a service vertical for automotive giant TVS and helped establish it as a brand of national repute.From JVs, acquisitions, collaborations diversifications to new market entries, he’s a veteran of the industry who is now in the process of employing his professional expertise and experience for creating value that helps the overall society.
ServicesOur passion & competence combined to deliver the best of solutions for you!
STRATEGIC MANAGEMENT CONSULTANCY
We provide Strategic Management Advice through Consultancy, as independent Director on the Board or through a long term engagement model. Besides leveraging expertise from and outside the relevant industries, Chaturth adopts rigorous financial, market & KPI data analysis and benchmarking to generate alternative strategies and test them out before giving an advice. It has given, for same organization, different solutions based on owners’ appetite for growth, risks, desired fore-front positions, stability, consolidation, etc and always enhanced overall wealth of its client.The combined knowledge pool, specialized skills and decades of experience will help us arrive at a comprehensive, and multi-dimensional plan that is best suited for your business solutions.
CONSUMER PERSPECTIVE
It is agreed by all that Consumer Perspective is vital for survival of 21st century organisations. But a close look at many of them will reveal how attitudes of people, processes and procedures and interpreted assumptions about what consumer wants are not aligned to what the consumer "really wants". Chaturth understands the challenges in this arena. It offers its expertise to bring all these in to a syncronized system capable of delivering 21st century consumers. It starts all these with "listening to consumers and internal champions without biases" and takes the journey through out the organisation for effective implementation of consumer perspective within organisation
BRAND PROTECTION AND PRODUCT AUTHENTICATION
We understand the scourge of counterfeiting, product piracy, duplication and passing off of used items as new ones – aside from cheating the rightful creators and users of the products, this practice is unethical and violate social norms. As a firm believer and champion of ethical business practices we offer specialist advice on creating, managing and protecting brands against such malpractices.Drawing from expertise of both domestic and international markets, we employ technology to solve the problem of counterfeiting and product piracy. There is a growing body of legislation covering this vast and growing field. However, the variances of country specific laws with their own flavours and nuances call for an experienced hand – and we are here to help you.
BUSINESS INCUBATIONS
Every organisation at some point of time wants to diversify, go in to new geographies, expand in to adjacent yet new industries or make entry in to rank new initiatives. Such new businesses can be greatly benefited with some hand-holding – both advisory and actual execution. We offer advice and management to ensure new and upcoming start-ups and ideas are nurtured from conceptualization to their actual market entry.Our incubation services include - bringing in a new perspective, a fresh approach and solution-targeted study and recommendations – for new ideas, technology, products, process introductions, diversification and others.
Brand Protection & Product Authentication:
The function of brand protection and product authentication is today a far more complex body; likewise the scourge of counterfeiting and product piracy is a growing menace. Brand Protection and Product Authentication requires both knowledge of technologies and global practices as well as the skills to evaluate, analyse and apply solutions that are tailor-made for each organization.One requires in-depth and up-to-date knowledge of the industry as well as insight into the possible solutions to counter malpractices. Manufacturing industry has several stakeholders who ought to be taken into confidence; while there will be external dependencies which must be uniformly handled such that the tailored solutions actually make it to the customer. How does Counterfeiting & Product Piracy Affect Us:
PartnersCollaborative efforts deliver holistic solutions for our consumers
FactsLet's put things into perspective
The Chaturth Way
-
Our solutions are centred on customers and their requirements. Therefore, we spend a considerable amount of time understanding their businesses. And then to understand the role of brand protection and product authentication in their strategic and marketing mix.The next step is to study & identify the possible challenges ahead – product, packing, customers, channel, legal requirements – we seek to map out the challenges such that it becomes easier to prioritize and explore the alternatives available to achieve end goals.
-
Every strategy requires budgetary allocation and must have a prefined set of objectives. At Chaturth we seek to outline both right at the outset. Hypothesizing impact and expected outcomes helps us tweak strategy and/or budget at the conceptualization stage itself.We understand we may have to seek expertise outside of an organization to meet certain objectives. We identify and liaise with prospective solution providers. Also, we look to understand what they can do and what to expect from them.
-
Having spent a considerable amount of time chalking up the strategy we arrive at a concrete plan of action, ready for execution. Plans are action-items for both internal processes and service providers.No execution is in isolation and we actively seek to dovetail with other functions such as CRM, internal processes & hand hold them as required to ensure that everyone is working in the same direction.
NewsLatest news updates
TecAlliance - Chaturth has been retained by TecAlliance GmbH, Germany for the Business Incubations to work upon and help them to create a business case for their full-fledged corporate set up later. TecAlliance is Europe’s leading information and communications platform for all involved in the independent automotive aftermarket.
Non - Holographic scratch off labels - Chaturth has won an order for supplies to Saudi Arabia. The importer has suffered considerable business set-backs when he was getting supplies from some eastern suppliers. With supplies from Holotica US their business has stabilised. More orders from them are expected.
e - Loyalty Management - Chaturth has several proposals in the pipeline for e -Loyalty, Anti-counterfeiting and Territory infringement management with major brand owners
Patent - Chaturth has full global rights for an innovative patent that R Srivatchan has applied for an innovative solution for marking packs for helping in anti - counterfeiting, e loyalty and several other business requirement including random number generations. Chaturth is looking to bringing these into commercial scale platforms, expected by mid next year.
KnowledgebaseWisdom & Knowledge shared from decades of experience
ContactsReach out to us and we will revert back at the earliest!
Knowledge is a resource that never diminishes by sharing. At Chaturth, we are only too happy to share our knowledge acquired over years of experience cutting across multiple domains. Our expertise spans across multiple domains including business advisory & consulting; strategic management consultancy & operations; brand protection and product authentication; scaling business opportunities and market expansions; consumer perspective management and much more. Whatever is your area of interest or requirement - you’re welcome to reach out to us for a no-strings-attached consultation. We would be happy to interact with you and we hope at the end of our consultation you go back more informed and better equipped.
- Phone: +91 44 28141064
- Email: info@chaturth.in